Asian Operators to Talk Customer Experience Improvements and Market Differentiation
Thu, August 16 2012 13:14 | 471 Views
At CEM in Telecoms Summit
SINGAPORE, Aug. 16, 2012 (ANTARA/PRNewswire-Asia) -- Decision-makers integral to Asian telecoms are set to debate how to improve the customer experience in order to differentiate themselves before the market becomes saturated at the Customer Experience Management in Telecoms Asia Summit in Singapore this November. Speakers from some of the region's leading operators, including: Optus, SingTel, Bharti Airtel, Dialog Axiata, Indosat and Telekom Malaysia will come together to define the business case for CEM.
With the explosive growth in customer acquisition in the Asian telecoms market, operators are recognising the growing need to make leap frog improvements in their customer experience in order to retain customers and acquire new ones in an increasingly competitive market. CEM in Telecoms Asia will showcase the different success stories within the region.
Optus, the Australian leader in telecommunications and award-winners in CEM, are one of the keynote speakers at the CEM in Telecoms Summit. Mukul Agrawal, Director of Customer Experience at Optus will reveal how they have successfully driven tangible financial results and significant improvements in customer satisfaction and churn as a result of their CEM programme. Agrawal said: "This event is an unmissable opportunity to learn from proven CEM case studies from telecoms peers. I am looking forward to discussing how to improve the customer experience, drive loyalty and maximise profits."
Julie Coates, Conference Director at Telecoms IQ responsible for the event, commented: "The customer experience is increasingly becoming the most important differentiator for operators in this region. Asian operators face a significant challenge in managing the transition to a customer-centric culture and improving the customer experience whilst delivering all-important cost savings. The speakers at CEM in Telecoms Asia are amongst the leaders in delivering customer experience transformations and therefore the event is set to be an enormous success for knowledge sharing and industry progression."
Telecoms IQ are the market-leaders in producing CEM in Telecoms events globally, having launched a hugely successful series in the UK, Europe, North America and the Middle East. For further information and to register or sponsor CEM in Telecoms Asia, please contact Susy Angryany at firstname.lastname@example.org or call +65-6722-9388.
About Telecoms IQ:
Telecoms IQ provides a range of carefully focused conferences that examine a specific technology or issue from an international perspective. Each conference is designed to give organisations the technical and strategic know-how to gain a competitive advantage in the telecoms market.
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